Shops and riders alike are reporting that Nike is making serious changes to their skateboard program.
At one point, Nike had over 45 professional skateboarders on their team, it was the biggest and best funded team in skateboarding history. It’s bittersweet in some ways, nike isn’t well liked by many because of their operating practises, their direct to consumer approach, and unique way of forcing retailers to sell unwanted gear, but hey… They paid well right?
Paul Rodriguez had 10 pro shoes for Nike
It will be a bittersweet departure, I personally loved to hate nike, but they had some great product and supported a large percentage of professional skaters.